Social Media and Motherhood in Sacramento

As One of the Largest Growing Group of Social Media Adopters,
Nearly 40 million U.S. Moms are Expected to be Online by 2012

Tuesday, July 12 at The Urban Hive

Social media has transformed the way moms connect and gather information in the 21st Century.  They’re turning to Twitter, blogs and forums for everything from seeking advice on the best baby products to connecting with other like-minded moms.  Many digital savvy and entrepreneurial moms are even taking to the blogosphere as “mommy bloggers” where they offer their experiences, word-of-mouth brand endorsements, and accumulate influential communities of followers online. 

Always viewed as an attractive target for advertising and public relations, brands are taking note of the Internet’s most desirable group and leveraging social media in new ways online to capture their attention and purchasing power offline. 

Sacramento Social Media Club has gathered a panel of influential digital moms and mommy bloggers to discuss best practices when it comes to finding, reaching and engaging moms online.  

Panelists:

Melissa Arca with Confessions of a Dr. Mom @Melissa_DrMom, Facebook
Christine Young with From Dates to Diapers @YoungMommy, Facebook
Sarah Cook with Raising CEO Kids @RaisingCEOKids, Facebook
Carrie Stokes with Read Between the Limes @BetweenTheLimes  
Nikki Medoro with Mama On The Mic @NikkiMedoroKFBK, Facebook

Moderator:  Meghan Phillips, Principal/Marketing Director, The Honey Agency @meghanhoney

Agenda:

6:30 – 7:00 Check-in/Socializing
7:00 - 8:30 Presentation, Q&A (Ustream begins)
8:30 - 9:00 Afterparty (optional)

Continue the conversation at the SMCSAC Afterparty at The Urban Hive directly following the program, from 8:30 to 9:00. Enjoy complimentary refreshments provided by Selland's Market-Cafe;  Iced Tean and Lemonade provided by Chick-Fil-A Arden Fair; and water provided by The Sacramento Press.

This event will stream live on Ustream starting at 7 p.m. 

*Since our first event in April of 2009, Sacramento Social Media Club has provided the community with FREE panels and workshops. We've brought cutting edge topics, knowledgeable speakers, and great food and drinks. We've been able to do all this for free thanks to generous sponsors and individuals. But, as we grow, we need your help. At this event, we're asking for a $10 donation at the door to help us cover costs. 

Presenter Bios:

Melissa Arca, Confessions of a Dr. Mom 

Melissa Arca, M.D., F.A.A.P. is a board certified pediatrician, mom of two, writer, blogger, and child advocate. She has become passionate about writing and writing about parenting, motherhood, and children's health is what she does best. She is author of the blog, Confessions of a Dr. Mom, where she writes about everything from breastfeeding to sharing her personal and candid parenting moments. It truly is the place where the two worlds of doctor and mom collide.

Christine Young, From Dates to Diapers

Christine is married to her best friend, Ray, and together they have seven very active children, all ages 10 and under. She is the proud owner and author of the Mommy Blog, From Dates to Diapers, where she shares about life with little ones, offers advice and encouragement, and writes her thoughts and opinions on some of the greatest products on the market – those that make family life FUN. In addition to being a wife, mom, teacher, laundry-hater, dish-washer, and boogie-wiper, Christine loves to connect with other moms in various social media spaces. She also enjoys building relationships with companies and brands on a daily basis. Christine was recently tapped as one of Nielsen’s Top 50 Power Moms, is a Backyard Discovery Ambassador, and one of the WalMart Moms. You can find Christine on Twitter, Facebook, in various other online social communities, as well as attending and speaking at conferences online and around the country. 

Sarah L Cook, Raising CEO Kids

Sarah Cook, Founder of Raising CEO Kids, is a sought after speaker, business coach, sales trainer, and co-author of “The Parent’s Guide to Raising CEO Kids” (July 2011). She was the host of the 2009 CEO Kids Success Summit, and the 2010 Cash Savvy Kids Summit Sarah believes that when teens develop their own business they master real life skills that can only be gained by “doing”. These “life” skills include business management, financial management, service, public speaking, problem solving, and so much more. Sarah has interviewed over 160 young entrepreneurs and most of their parents, uncovering the pillars and pitfalls of being a successful teen CEO. In her soon-to-be released book, Sarah discusses ways that teens can turn their talents and motivation into money. She helps teens and tweens around the world get the support, tools and strategies they need to live their dreams. When not working to grow businesses, Sarah can be found spending time with her husband and three entrepreneur kids, working out, reading, connecting with people on social media, or indulging in extra dark chocolate with chili peppers!

Nikki Medoro, Mama On The Mic

Nikki Medoro is a news reporter with KFBK Radio in Sacramento.  She also blogs at mamaonthemic.blogspot.com, where she writes about "the ups and downs of being a working mama, loving wife and storyteller of life's triumphs and tragedies." Follow her on twitter @MamasMic and like her Facebook page Nikki Medoro-KFBK.

Carri Stokes, Read Between the Limes

Carri is a full-time working mom from the blog Read Between the Limes, where she shares her garden experiences with her four year old daughter, Alex.  Their garden is a certified National Wildlife habitat, where they also grow organic fruits and vegetables year round in their suburban front and backyard.  Carri believes that growing your own food is a great way to teach kids where their food comes from, but it also encourages healthy eating as kids love eating things that they’ve helped grow themselves. Follow her on Twitter at @BetweenTheLimes.